Canfield Lane Hospitality

Innovative and Performance Driven

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Expertise | Ingenuity | Integrity

 

Services

My services are customized to meet the specific needs of each client.

I work collaboratively throughout the entire process and guarantee measurable results. 

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About

Sales and Marketing Strategist for the hospitality industry- hotels, corporate housing, and travel companies. 

                                                                                    BUILD IT BETTER​

Having worked in NYC from 1998-2014, I have firsthand experience in a number of disruptive and unexpected events resulting in significant downturns.  Each time I was able to successfully navigate a way forward and help get business back to profitability.

  • Senior Level Sales and Marketing Executive with a contemporary and innovative mindset and over 25 years of experience in complex markets including New York City, Washington, DC, and Atlanta.  Experience in boutique, mid-size, resort, and major convention hotels and in multiple tiers including life-style, upper upscale, and luxury. 

  • Marketing expertise delivering campaigns, initiatives and promotions to create awareness, support sales and drive revenue for Leisure, Business Travel, Group and F&B for top independent hotels and companies: Ritz-Carlton Hotels & Resorts, Rosewood Hotels & Resorts, Morgans Hotel Group, Omni Hotels & Resorts, Kimpton Hotels, Leading Hotels of the World and JetBlue.  

 

Services

My services are customized to meet the specific needs of each client.  I work collaboratively throughout the entire process and guarantee measurable results.

 

Sales - Top Line Revenues  

Creative Solutions during Significant Downturns

  • Generating Revenue, Developing New Revenue Streams, Creating Client Connections

  • Leveraging Technology to increase revenues, convert more business

  • Phased Sales Strategy - Leisure, Business Travel, Catering, Group

  • Optimizing Sales Deployment

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Projects

Short term Engagements to Help Create a Framework for Driving Revenues

  • Market Research, Competitive Analysis, Business Plans

  • Vendor Management - CRM, Social Media, PR, Ad Agency, Web Site Platforms (TravelClick, Cvent, Google SEO, SEM)

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Marketing 

Expert Guidance-Communicating Unique Value and Beliefs with Targeted and Integrative Campaigns

  • Building Customer Confidence and Trust 

  • Re-inventing, Re-building, Re-positioning with changing Market Conditions  

  • Supporting  Sales 

  • Social Media, PR

  • Online Presence: Copy, SEO, SEM

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Testimonials

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I was impressed with Beth’s ability to come in and quickly analyze our hotel positioning, segmentation mix and sales deployment needs, then assist us in developing the right solutions in the form of strategy and tactics.  She then rolled up her sleeves and led by example doing the activities required to achieve the desired results.  Beth has a relentless drive to succeed and I would recommend her to oversee any hotel sales and marketing challenge you may have. 

John Visconti

Beth is an asset -  one of those very rare, excellent people who understand hotel sales, marketing and business in general. Her knowledge encompasses all facets, she is results oriented, converses intelligently, writes beautifully with great follow up, and charms on any level from the top tier down. She is diligent, elegant, and has a sense of humor.  

Jody Merl

 

Contact 

Beth Searls, Principal

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Clients

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